Meet Shelly Sabel
Tuesday, October 27th, 2009
You’ve probably never heard of her – but you should have. Her most recent design is being featured alongside work from Yves Behar, Calvin Klein, Yoko Ono, and 31 of the hottest other designers around. Shelly Sabel is an Brooklyn-based lighting designer who splits her time among personal projects/explorations, paid work, and teaching young up-and-comers at NYU’s Tisch School of the Arts. And I have the pleasure of being able to say “I knew her when…” (I grew up with the youngest of the Sabel sisters and have had the opportunity to cross paths with Shelly over the years).
Shelly’s latest project is Vipp’s 70th Anniversary Charity Auction in conjunction with Design Within Reach. Thirty five designers were invited to use Vipp’s trash can as a canvas to create whatever they wanted. The resulting works will be auctioned off tomorrow at a gala event hosted at DWR’s SOHO store (the event starts at 7pm if you’re interested in placing a bid). The benefits will go to DIFFA – the Design Industries Foundation Fighting AIDS.
I caught up with Shelly last night to pick her brain about life, design, her work, and the Vipp project specifically. Read more – and see all of the different cans – after the jump…
How’d you get selected to take part in the Vipp project? I started working with DIFFA in 2008 with their annual event Dining by Design. [See Shelly’s most recent Dining by Design work here.] This auction benifits DIFFA, and it was at their request that I participated. When I saw the list of designers also working on the project I was quite honored!
Describe your creation…Who/what inspired it? I knew that I wanted the can to light up… I got the promotional materials from DIFFA and sat with some friends and started brainstorming. At first I was really thinking about using LED’s with magnets attached to them that are electrified. I ended up simplifying the idea and making a more “traditional” lite-bright. I like that it is something vintage referencing something that is modern… or is it something modern referencing something that is nostalgic. Hmmmmm?
The actual materials used are: a wide array of lite-bright pegs, both vintage and new purchased on e-bay, electro luminescent flatlight, perforated steel and tie-down straps.
How is this project similar to/different from your other work? I tend to really gravitate towards multiplicity. Why have one thing when thousands look better. I think color and vibrancy play a part in most of the things I make, as well as a bit of nostalgia.
What role does technology play in your work? NOT ENOUGH! I wish I was more of a geek but I’m not! I need a director of technology please. Or an intern – anyone interested?!
What would you change or like to learn more about that would help with your design? I would love to have had the pedal operate some sort of action to the can. Make it flash or pulse. Right now the power is on a separate corded transformer. It would be great to have more resources and more people to collaborate with and learn from. You can never stop learning about new things. Once you stop learning, I don’t see the point of continuing to create.
Shelly also mentioned that if she could walk away with any of the resulting Vipp pieces, she’d be all over Rikke Korff’s rendition. And she mentioned that there are some provocative (read: “nude”) photos floating around of Hostess/Supermodel Veronica Webb posing with her piece.
Don’t forget to swing by DWR in SOHO tomorrow if you’d like to bid on Shelly’s (or any of the other designer’s) cans. Shelly will be there as well if you’d like to say hello.






